Catalysis is a key technology, since it allows for increased levels of selectivity and efficacy of chemical transformations. While significant progress can be made by rational design or engineered step-by-step improvements, many pressing challenges in the field require the discovery of new and formerly unexpected results. Arguably, the question "How to discover?" is at the heart of the scientific process. In this talk, (smart) screening strategies for accelerated discovery and improved reproducibility will be presented, together with new photocatalytic transformations.